Applying for business awards can be a powerful way to elevate your client’s brand, but even the best agencies can fall into common traps that could potentially derail an otherwise strong award submission.

To maximize your client’s success, it’s essential to recognize and avoid the following frequent mistakes when applying for business awards.

Generic Applications

One of the biggest pitfalls when applying to awards is submitting a one-size-fits-all application. Awards judges are looking for tailored, specific responses that align with the criteria of the award. Try to avoid recycling content from other applications. Instead, craft a customized, and better yet, personal narrative that highlights the client’s unique strengths and aligns directly with the award’s focus.

Lack of Metrics

A compelling story is important in your award submission, but data-backed claims carry more weight. Many applications fail by not including enough measurable results, such as growth statistics, ROI, or customer satisfaction or retention numbers. You’ll need to ensure that the narrative is backed by clear, tangible evidence of the client’s success.

Ignoring Award Criteria

Another mistake agencies need to avoid is not fully addressing the specific criteria of the award. You will want to carefully review the guidelines and ensure that every question or requirement is thoroughly answered and met. A complete, thoughtful response increases the chances of making a lasting impression and hopefully, securing that award win.

Missing Deadlines

Missed deadlines are a simple but all-too-common occurrence, given all the competing priorities on accounts. Make it a point to stay on top of deadlines and give yourself a long runway to gather all of the necessary materials and submit them well in advance. Global Honors makes it easy to organize awards and their deadlines—with the ability to export them to a spreadsheet—so you never find yourself missing a deadline again!

By avoiding these common pitfalls when applying for industry awards, agencies can create standout award applications that boost their client’s chances of winning.